The platform is rolling out a fresh option that allows them to reduce the quantity of AI-created videos appearing in their streams. This move comes as the company revealed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a global launch. This development coincides with a rise in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising content creators on a competing service primarily display clips produced artificially. A considerable share of this output is classified as “AI slop”, a term for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the ability to increase or decrease of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its service identified as AI-generated. Overall, over 100 mn media items are submitted to the service daily, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they view by opening the content preference setting in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the tool encompass current affairs, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige creators to identify lifelike AI-made content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.
Additionally, the platform will from now on apply an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is additionally launching a $2 million AI literacy fund for specialists and groups to create educational content about using AI responsibly. This program will support charitable organizations dedicated to teaching computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, during discussion over plans to make redundant numerous content moderators in the UK. It is set to cut hundreds of positions in its trust and safety department in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive clarified that human moderation would continue to be important, but AI can protect employees by removing the most harmful content ahead of it is viewed by humans. The platform reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
